There is no where too far, no road too long, nor ocean too wide to deter our store leaders from ﬁnding new products. And so began the long trek across the Atlantic to the BETA International Trade Show in Birmingham, England.
Arguably one of the largest and most well established equestrian trade shows in the world, BETA consistently attracts ﬁrst class exhibitions of country clothing and equestrian paraphernalia. England has always been the seat of traditional craftsmanship - saddlery, tweed, and wovens come to mind - but BETA also celebrates new design and product innovation. The three day show is a hotspot for the industryʼs ingenious and heritage rich producers and buyers. And as such is not to be missed.
10 hour ﬂights, train rides and ridiculous amounts of jet lag be damned - our fearless leaders Anne and Jess hit the show running! Looking to add to The Carrington Shoppeʼs already extensive collection of European brands - Toggi, Dubarry, Charles Owen and Jack Murphy goods already gracing the Shoppeʼs shelves - these two ladies were tireless in their pursuits.
Combing through over 300 exhibits Anne and Jess also made time to take in the many live shows happening throughout the exhibition - bitting demonstrations (the show was sponsored by Neue Schule - expect to see their bits in the store very soon), helmet ﬁtting, and the fashion show were highlights.
Live action displays also included BETA Internationalʼs World Horse Welfare - a rescue organization that rehabilitates rescued horses and ponies. A few rescues were on scene to greet trade show goers up close and personal (in search of carrots no doubt).
Back safely and nestled in the store rearranging product to make room for their new ﬁnds, Anne and Jess are recovering from a whirlwind trip across the pond and excited to share new products with you.
Pop into the store or visit us online to see what fun new things they have found for you!
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